Mimi's Cafe is a US restaurant chain with 145 locations in 24 states. After 35 years in California they were purchased by a french holding company who had a vision to infuse authentic french cooking methods and recipes to a somewhat dated and over Americanized restaurant chain.
Our approach was food first and more focused on the whimsy of France. We used full-bleed imagery and bold, type treatments throughout the graphics package.
• Art Direction
• Responsive Website
• Menu Redesign
• In-Store Graphics